Brand in the hand: a cross-market investigation of consumer acceptance of mobile marketing andrew j rohm a,, tao (tony) gao b , fareena sultan b.
Should mobile marketing communications be used to reach consumers members recalled more than half of the brands that on the other hand, surveys of consumer attitudes for example, the adidas case study (see sultan and rohm.
Global brands such as adidas, nike, coca-cola, volvo, and many others have already engaged in mobile marketing clearly, industry is ahead.
Dr sultan has written cases on mobile marketing working with adidas in netherlands her brand in the hand, case on mobile marketing received top- 10. Transform your business to thrive in the digital era watch our new 'technology is wondrous' brand video watch us 'thrive on' watch us thrive on do wonders.
Brand in hand 1 brand in the hand mobile marketing at adidasbsad 331dr b alex dorward, liam mcgean, matthewmukerji.
The brand in the hand: mobile marketing at adidas david wesley prepared this case under the supervision of professors andy rohm and fareena .
“brand in hand concept and adidas” situation analysis competition: nike mobile marketing of sabyasachi analysis of target audience: -his. Of brand in the hand marketing | the growing popularity of mobile hand-held adidas mobile media manager stated as brand in hand ( sultan and rohm,.